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Ethos

Ethos

Find out what term life insurance would cost you — in under a minute. Answer five quick questions, and Ethos will show you a personalized monthly price estimate right in ChatGPT. Explore coverage up to $3,000,000, adjust your term from 10 to 30 years, and when you're ready, one tap takes you to Ethos to finalize your rate. • No medical exam required • Your best price from multiple carriers • Get covered in as little as 10 minutes • Every policy includes a free will & trust worth $898 Note: All quoted prices are estimates and subject to underwriting.

FINANCE
ChatGPT

Snapshot

First seen

Apr 20, 2026

22

Score

22 · At Risk

Dashboard

A faster read on the listing: the score snapshot, the story the page is telling, and the strongest evidence we have right now.

Visibility score

22

At Risk

Search footprint

0

Out of 40

Listing clarity

22

Out of 60

Evidence signals

2

Screenshots, prompts, and trust links

Listing narrative

What the listing says today

Best rank

Tagline

Find out what term life insurance would cost you — in under a minute. Answer five quick questions, and Ethos will show you a personalized monthly price estimate right in ChatGPT. Explore coverage up to $3,000,000, adjust your term from 10 to 30 years, and when you're ready, one tap takes you to Ethos to finalize your rate. • No medical exam required • Your best price from multiple carriers • Get covered in as little as 10 minutes • Every policy includes a free will & trust worth $898 Note: All quoted prices are estimates and subject to underwriting.

Capabilities

None declared

Description

Find out what term life insurance would cost you — in under a minute. Answer five quick questions, and Ethos will show you a personalized monthly price estimate right in ChatGPT. Explore coverage up to $3,000,000, adjust your term from 10 to 30 years, and when you're ready, one tap takes you to Ethos to finalize your rate. • No medical exam required • Your best price from multiple carriers • Get covered in as little as 10 minutes • Every policy includes a free will & trust worth $898 Note: All quoted prices are estimates and subject to underwriting.

Snapshot notes

First seen Apr 20, 2026

0 tracked keyword intents and 0 category placements

1 screenshots and 1 prompt examples captured

Immediate read

Easy to miss or too thinly presented

Confidence: Medium — Description text looks collapsed or unavailable, so this factor is excluded from the weighted total. Tool coverage data is incomplete for this app, so tool depth is weighted lightly and excluded when unavailable.

No strong search anchor captured yet

Visual evidence

Screenshots and prompt examples

1 assets captured

Ethos screenshot 1
@Ethos how much is life insurance for a healthy 32yo male non-smoker in Ca?

Score breakdown

A simpler view of what is driving the score now and where the listing is still leaving the most value on the table.

22 · At Risk

Easy to miss or too thinly presented

Built from search footprint out of 40 and listing clarity out of 60.

Confidence: Medium · Description text looks collapsed or unavailable, so this factor is excluded from the weighted total. Tool coverage data is incomplete for this app, so tool depth is weighted lightly and excluded when unavailable.

22

Score

Search footprint

0

Listing clarity

22

Best observed rank

Markets tracked

0

Top 10 placements

0

Trust links

0

Search footprint

Keyword breadth

No tracked keyword intents are ranking yet.

0/12

Needs attention

Average rank quality

No keyword positions are available yet.

0/14

Needs attention

Best observed rank

No strong anchor ranking is captured yet.

0/8

Needs attention

Category placements

No tracked category placements are helping yet.

0/6

Needs attention

Listing clarity

Description quality

556 characters of description copy are available.

Description text looks collapsed or unavailable, so this factor is excluded from the weighted total.

0/18

Needs attention

Tagline specificity

Short, specific value propositions earn more credit than generic taglines.

4/4

Strong

Developer trust

Clear developer attribution is helping credibility.

4/4

Strong

Capability coverage

Capabilities are missing or too thinly described.

0/6

Needs attention

Screenshots

1 screenshot assets are captured.

4/10

Needs attention

Prompt examples

1 prompt examples are visible.

3/8

Needs attention

External trust links

No website, privacy, or terms links are reinforcing trust yet.

0/6

Needs attention

Tool depth

No tool inventory is currently captured.

Tool coverage data is incomplete for this app, so tool depth is weighted lightly and excluded when unavailable.

0/4

Needs attention

Actions

Priority-ranked changes that would make this listing easier to understand and more competitive in search.

P01

Push more intents into the top results

There is no strong top-of-page placement yet. Tighten messaging around the most important jobs-to-be-done so the app competes earlier in search results.

P02

Broaden the search footprint

The app is not yet ranking for tracked keyword intents. Expand query coverage with clearer use-case language and metadata that matches search intent.

P03

Win one anchor query decisively

The listing does not yet own an anchor query. Focus on one high-intent use-case and shape the metadata so the app can win that search outright.

P04

Improve category relevance

The app is not benefiting from category placements yet. Make the category use-case more explicit so it is easier to place and compare.

P05

Clarify the product surface

Capabilities are missing. Add a concise set of concrete capabilities so the listing feels tangible instead of abstract.

Keyword data

Coverage first, then the full searchable ranking list in a compact table.

No tracked rankings yet

This app is in the catalog, but there are no current keyword or category ranking rows available yet.

History

A running view of how the listing has changed across tracked snapshots.

1.0.0

Apr 20, 2026, 2:20 PM

1 changes

Initial discovery

First tracked version